The main message of the concept is to emphasize Gympass’s value proposition – the best gyms and studios with one single membership, sponsored by the user’s company, and no commitment with affordable prices, no cancellation fees, or contracts. Additionally, the concept aims to promote the idea that well-being is a way to celebrate oneself and their loved ones during the holiday season. By starting their well-being life with Gympass, users can feel good about themselves and their loved ones.

The theme of the concept is centered around the joyful time of the year approaching to create assets that highlight Gympass’s value proposition and promote well-being as a way to celebrate during the holiday season. Overall, the concept aims to increase user growth and promote Gympass as a contract-free way to access gyms and studios near the user.