Gympass is the ultimate solution for companies looking to provide their employees with access to a range of fitness and wellness options. With Gympass, employees can choose from thousands of gyms and studios, including top names in the industry, with just one subscription.
Main Message:
Gympass is the corporate wellbeing partner that companies can rely on to keep their employees healthy, happy, and engaged.
With Gympass, employees can access the best fitness and wellness options in their area, making it easier than ever to stay active and healthy.
Gympass offers a range of plans to fit any budget, making it an affordable option for companies of any size.
With Gympass, companies can provide their employees with a unique and valuable benefit that will help them attract and retain top talent.
Gympass is the ultimate solution for companies that want to prioritize the health and wellbeing of their employees.
This concept focuses on the benefits of Gympass as a corporate wellbeing partner, and highlights the value that it can bring to companies and their employees.
The message is clear and straightforward, and relies on the brand’s existing assets and messaging to convey its message.
Paid Media Campaing
Awareness
The awareness public is made up of people who are still unfamiliar with your brand or product, and are in the early stages of the buying journey. The goal at this stage is to raise awareness of your brand or product to make it more recognizable and attractive.
The campaign was composed by Paid Media, CRM and LP’s that are constantly updated.
https://promos.bygympass.com/find-your-favorite-way-to-stay-active-us/
Consideration
The consideration public is made up of those who already know your brand or product and are considering the possibility of purchasing it. The objective at this stage is to provide more detailed information about the product, as well as offer solutions to any doubts and objections that may arise.
The campaign was composed by Paid Media, CRM and LP’s that are constantly updated.
https://promos.bygympass.com/get-access-to-gyms-and-studios-us/
Decision
Finally, the decision audience is made up of customers who are ready to make a purchase. At this stage, it is important to provide a simple and efficient purchase process, as well as guarantee customer satisfaction to build loyalty and turn them into a defender of your brand.
The campaign was composed by Paid Media, CRM and LP’s that are constantly updated.
https://promos.bygympass.com/hundreds-of-activities-one-membership/
Datasheet:
Creative Coordination: Luiza Prado
Art Directors: Luiza Prado, Mariuara Mattos & Julien Fernandes
Editor: Gustavo Freixeda
Motion Designer: Giovanna Quarterone & Marco Vinicios
Developer: Carolina Lopes
Project Manager: Lara Lima & Felipe Raffaini